Laptops in the Classroom Essay

The exposition â€Å"Laptops in the Classroom? No Problem† by Elena Choy, states that prohibiting workstations in the study hall in not the appropriate response. I concur with Choy in light of the fact that with PCs in a homeroom, understudies can get to the web and this is an incredible device for explore and furthermore a methods for correspondence by utilizing apparatuses like talks, messages and discussions. With the appearance of the web we were stood up to with additional opportunities, difficulties and vulnerabilities during the time spent learning and instructing. In what manner can understudies and educators adjust to a learning procedure including an innovation that is getting progressively refined, and all the more testing? For me, educating, in an expansive setting, is to choose and arrange data so as to change it into information. Workstations can encourage individual and gathering research just as the trading of thoughts between educators, their partners and their understudies. Utilizing PCs to get to the web gives understudies a trade of encounters, questions, materials, individual trades, both of whom are geologically close and far. PCs can assist educators with bettering set up their group by growing the approaches to instruct, to alter the assessment procedure and correspondence with understudies and associates. Choy records numerous variables for restricting workstations in the homeroom: Let me attempt to give a contemplated proclamation of my position, an explanation that will assess the opposite position. Truth be told, I’ll start with what I take to be the contentions for restricting workstations. I accept the central contention are these: (1) the upraised tops of PCs divert the educator, and they frequently keep the teacher from looking at the understudies; (2) PCs occupy different understudies, who can't resist the opportunity to perceive what is on screens †for example computer games; (3) understudies who use PCs to take notes excessively broad notes, so they are doing transcription as opposed to suspecting †rather, one may nearly say, than giving genuine consideration to the critical substance of the course; (4) since they are so bustling taking notes, workstations clients tend not to take an interest in whatever conversation there might be in the course since they are too bustling taking notes (Choy 272). Educators should be set up to utilize PCs and new advancements in the study hall, since this will build the presentation of understudies and defeat their challenges and the plan to â€Å"Ban PCs primarily comes not from understudies yet from teachers [because] they are upset by the absence of â€Å"eye-contact† (Choy 273). Working with paper and pencil with understudy in the 21st century makes clashes and in certain circumstances can lead the understudy and instructor to think about and question the educational works on, empowering an adjustment in disposition of the educator. For me, I accept that the perfect learning condition is one in which subject and article is in steady change, permitting the development of information on both. At present there are a few learning conditions that are being created and upheld this connection between the understudies and educators like, and might be utilized both in study hall circumstances, in order to help all activities taken by instructors during the showing procedure, as the record their challenges, questions, conversations, suppositions, permitting them a steady development and recreation of their activities and the instructing hints to its mediations. The innovation utilized in school ought to confront genuine issues and troubles of the greater part so as to improve the nature of training, connected to the destinations and standards of the â€Å"old school† methods of educating. Society is progressively mechanical consistently and it is important to change the school and the training so as to instructed the understudy to ace the new dialect utilized by the PC just as the requirement for the educator to consummate these new strategies. Choy states that there will come a day that may imperil the fate of the connection between the teacher and the understudy. I go to a risky point, I feel that the central explanation teachers recommend that workstations be restricted is one that they dread that most understudies who use PCs are not taking notes, yet are occupied with exercises disconnected to the course †texting, messaging, shopping, palying poker, etc (Choy 274). Shockingly numerous educators despite everything don't have a clue how to utilize the PCs; the initial step is to figure out how to do this in light of the fact that â€Å"if the teacher is exhausting to the point that that understudies use PCs to shop and to compose letters, well when the PCs are restricted the understudies will most likely get crossword riddles or activities from other courses† (Choy 274) than something isn't right with the instructor. One must comprehend what he can do, and afterward how to manage it. This doesn't imply that we have a deep understanding of PCs. First it is important to have certain information with the most as often as possible utilized highlights, for example, the content tool, in light of the fact that the rest are learning somewhat consistently. Likewise, figure out how to send and get messages and surf the web to know are essentials for any individual who needs to utilize the PC in the study hall and figure out how to coordinate the workstations as a component of their exercise, along these lines they can connect with the understudies and keep their consideration. We should recollect that the PC in the study hall won't supplant instructors; it will just assistance the understudy in a few different ways, changing the study hall into an animating and appealing condition for understudies to build up their thinking and innovativeness, in this manner adding to helping them become independent students. To utilize the PC in the study hall, the instructor must get ready and plan their exercises with the understudies so the aftereffect of this proposed work is accomplished with this new innovation.

Cyber Bulling and Its Discontent Essay Example | Topics and Well Written Essays - 1000 words

Digital Bulling and Its Discontent - Essay Example absence of administrative approaches, a few strategies, for example, anticipation and continuance, covering individual data and being certain, can assist young people with avoiding this internet tormenting pattern. As indicated by Andrew Solomon, anticipation and perseverance are among the methods of maintaining a strategic distance from internet tormenting or genuine difficulties. He says that individuals ought to be wary while associating with others on the web, particularly outsiders and companions (Solomon, n. p). This is on the grounds that it helps in maintaining a strategic distance from negative responses from others and making them positive stories. This infers web based life locales where clients associate openly expands the odds of being a tormenting casualty since it pulls in outsiders and menaces to get to one’s profile (Solomon, n. p). The reasonable method to forestalling such intelligent associations is by staying away from the destinations and being endure not to be a junkie. Solomon offers instances of meetings he directed, recommending that individuals will consistently fall casualties to things that they acknowledge (Solomon, n. p). Online provocation among the young people is across the board since they have permitted collaborating and pleasing the harassers as opposed to keeping away from their advances. I unequivocally accept that shirking is appropriate since it removes the harassers from the people in question. Non-openness of individual subtleties is another method of dodging the web based harassing. This infers an individual should utilize safety efforts that preclude access to unapproved clients. The demonized personalities use data got from the profiles that focus on a particular gathering of people. For example, the race, confidence, class or sexuality perspectives are consistently the ones utilized by menaces to frequent their prey. Tyler Clementi’s demise emerged in light of the sexuality angle in which his flat mates and companions exploited him online for being gay, which was false (Parker, n. p). Ravi and Wei had put on Twitter that Clementi was seen under a cover with another man. Clementi felt tragic and humiliated, which he proved unable

Drinking Low Alcohol Beer or Alcohol Free Beverages

Drinking Low Alcohol Beer or Alcohol Free Beverages Addiction Alcohol Use Print Should You Drink Low Alcohol Beer or Alcohol Free Beverages? Is Fake Liquor a Problem? By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Updated on July 04, 2018 Hero Images / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Low alcohol beer and wine have been widely available for several years, and research shows that even regular beer drinkers cant tell the difference between low alcohol beer and the real thing. Many people who are reducing the amount of alcohol they are drinking wonder whether low alcohol or alcohol-free beverages are a good substitute for full-strength alcoholic drinks. There are several issues to consider when making this choice. Have You Ever Had an Alcohol Problem? This question deserves careful consideration by people who have had a problem with alcohol in the past, or who are currently experiencing problems with alcohol, such as: A diagnosis of alcohol abuse, alcohol dependence or alcohol use disorderBinge drinking, or difficulty stopping once you have started drinkingProblems with self control when intoxicatedBecoming aggressive, anxious or depressed after drinkingPhysical problems as a result of alcohol use, such as liver disease If you have a problem with alcohol, you may be better off avoiding alcoholic drinks of any kind. It is also worth considering avoiding alcohol if one of your parents or siblings has had serious problems with alcohol. If you are not considering cutting down on your number of drinks, low alcohol or alcohol-free beverages are a way of reducing your overall alcohol consumption and risk of alcohol-related problems. If you fit this category, discuss the idea of replacing some or all or your alcoholic drinks with low alcohol or alcohol-free beverages with your doctor, alcohol counselor or AA sponsor. Reflect on whether the low alcohol or alcohol-free beverage is really reducing your alcohol intake or whether it could trigger you to drink more. Placebo and Expectancy Effects Placebo effectsâ€"in the case of drugs, effects which aren’t actually caused by the drug itselfâ€"can also occur when people drink low alcohol and alcohol-free drinks. The effects of being intoxicated, such as lowered inhibitionsâ€"can be experienced without actually having a lot of alcohol in the bloodstream. Expectancy also affects how a person reacts to low alcohol or alcohol-free beverages. Research into alcohol expectancies shows that alcohol/drug effects and the cycle of addiction are driven by people getting the effects they expect to get. While someone drinking a low alcohol or alcohol-free beverage might not consciously expect to become intoxicated, the taste and appearance of the drink can trigger expectancy effects, causing the person to behave as if they had consumed a greater amount of alcohol. Its a good idea to reflect on how you are affected by low alcohol and alcohol-free beverages and to consider whether you experience placebo or expectancy effects. Trusted friends are also a good source of information, particularly if you tell them you want an honest opinion of your appearance and behavior. If you seem to be behaving irresponsibly after drinking low alcohol or alcohol-free beverages, its probably a better idea to stick to water or soft drinks. Low Alcohol vs.  Alcohol-Free Beverages A range of low alcohol and alcohol-free beverages are available. Alcohol-free beverages contain no alcohol at all, while low alcohol beverages have had most of the alcohol removed by osmosis (many still contain up to 0.5 percent  alcohol). There are over 38 different types of low alcohol beer available, and research shows that the difference between these and full-strength beer cannot be determined by tasting. Alcohol-free beverages are the better choice for anyone who should avoid alcohol altogether. Low alcohol beverages may be a better choice for people who want to reduce their alcohol intake and prefer the taste and minimal effects of low alcohol beverages. The issue of taste is quite importantâ€"people drink, at least initially, because they enjoy it. If you dislike the taste of the alcohol-free or low alcohol beverage you choose, you are more likely to relapse to the full-strength version. Therefore, less harm may be done by choosing a low alcohol beverage you enjoy than an alcohol-free version you dislike. Harm Reduction for Drivers Low alcohol or alcohol-free drinks are ideal for moderate drinkers without health problems who intend to drive; this is much safer than the common approach of taking one or two drinks then stopping, which produces more impairment to the cognitive skills important to driving than if you drink low alcohol or alcohol-free beverages. Unfortunately, the legal level of alcohol in the bloodstream in many jurisdictions (0.08) is higher than the level at which your driving is impaired (0.05). Because low alcohol and alcohol-free beverages do not dehydrate you to the same extent as full-strength beverages (you feel less thirsty after drinking them than you do regular versions), the risk of drinking an excessive amount of low alcohol or alcohol-free beverages is low. Avoiding Intoxication Feel embarrassed drinking soft drinks in social situations, but want to avoid intoxication? Low alcohol or alcohol-free beverages are an ideal solution. Vulnerable drinkers, such as young women attending clubs or parties, can stay sober by replacing alcoholic drinks with low or no alcohol alternatives. Or, consider drinking seltzer water with a lime in a cocktail glass. Purported Health Benefits Low alcohol beverages, particularly low alcohol red wine, are a good method for incorporating a small amount of alcohol into your diet if you wish to explore the health effects of alcohol reported in many studies. Research shows that people are particularly bad at judging home-poured drinks, so it is difficult to limit yourself to the small quantities recommended before going over into amounts that are more harmful than not drinking at all.

MS Business Models - 2059 Words

QUESTION 1: LIST THE BUSINESS MODELS USED BY M S Product/ Service Customization Model M S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study, M S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards, and in the process valued customers attain assistance from M S to enable open communications pertaining to the required alters to be made to placement orders. M S has put in place two forms of communications to assist customers who require to voice out changes†¦show more content†¦MS accomplished the goal of merging its global outlets and in the process transforming them into well designed website that offers web based catalogs showcasing all of their product categories that are on sale. The website enables potential buyers to have detailed description of the product before purch asing. With more detailed description of the products, customers can make intelligent decisions before buying and be able to make payments via various payment channels like debit and credit cards. Chan H (2001) states, â€Å"note here that the business drives the specification of the product and the consumer chooses whether or not to buy a prefabricated product. An example of this in the traditional commerce is purchasing suits of the rack†. Business to employee Business to employee is an e-commerce model in which an organization delivers services, information, or products to its individual employees. The B2E category is a subset of the intrabusiness network, therefore it provides conducive and confidential working environment (team members/individuals) employees of an organization. MS maximizes the use of the EC initiative by setting up a security system that tracks down fraudulent activities within the organization, and generates reports that are instantly conveyed to the security department. As a way of strengthening the security, MS implemented a quick notification of fraudulent activities through short text messages (SMS) via mobileShow MoreRelatedStrategic Role Of Human Resource Management1550 Words   |  7 PagesThe company has been performing consistently well since its commencement. The report also analysis human resource planning and the development methods used by the MS, Finally examining how organisations contribute in achievi ng organisational objectives and requirements in performance. Company Profile Marks Spencer also known as MS established in 1894 in Leeds by Michael Marks and Thomas Spencer. It is one of UK’s leading retail brand and food chain which has over 700 stores in UK. And over 300Read MoreMarks and Spencer Merger with Sainsbury Essay1350 Words   |  6 PagesBackground to organisational strategic change. Marks and Spencer plc is a UK-based company. Many people regard the business as a national institution. It is lovingly called Mamp;S and Marks and Sparks. Mamp;S is known as a best retailer. There are over 370 Marks amp; Spencer stores throughout the UK that sell clothing, food and household goods. The core of its retailing business is clothing, particularly womens. Over 80% of Marks amp; Spencers stores are sited in traditional high street locationsRead MoreZara Case Study986 Words   |  4 PagesSA, one of the super-heated performers in a soft retail market in recent years. When Indtiex offered a 23 percent stake to the public in 2001, the issue was over-subscribed 26 times raising Euro2.1 billion for the company. Zara is unique model in business world today it has its own principles which may varies from its competitors in the same industry starting from production strategy ending with supply chain management strategy, these strategies has to be examined carefully to analyze the thisRead MoreStrategic Reporting Of M S777 Words   |  4 PagesStrategic Reporting of MS Science 1st October 2013, the UK companies were asked to include a ‘strategic reporting’ as a part of Annual Report of the companies by UK government. It is known that, Strategic Reporting is a process that allows companies to answer questions addressing progress, outcome, and performance with respect to specific goals (wiseGEEK 2015). In this essay, i will present a discussion about three points, strategic management, business environment, and business performance. In theRead MoreMix Map Model1245 Words   |  5 PagesMix Map Model Mixmap model provides information that helps the company to determine the factors that effectively analyse the present tactics and based on the analysis it can determine future tactics. Mixmap model includes 4P’s, Product life cycle, BCG matrix and Ansoff matrix. * Product life cycle - Product life cycles (PLC) are the stages that a product goes through during its life cycle in the market. Product life cycle is used in order to show current stage of the product or the companyRead MoreMckinsey 7 S Model1323 Words   |  6 Pagestool for implementation is the McKinsey 7 S model. The 7 S Framework created by two consultants, Tom Peters and Robert Waterman from the McKinsey Company, which uses an internal alignment perspective to improve organization effectiveness (Caraballo, 2015). The McKinsey 7 S model helps strategic managers create and maintain efficient alignment (Dyer, Godfrey, Jensen, Bryce, 2016). 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This model is complex because both low cost and differentiator position compete with each other and it is often criticized for this. This strategy is not focused and it can create conflict for the overall leadership strategy (Baroto, M. D., Abdullah, M. M. B., Ean, H. L., 2012, pg.120). We will examine the complexity of Virgin America’s strategic leadership model and how its hybridRead MoreAnalysis Of Michael Porter s Value Chain Essay1740 Words   |  7 PagesD uring 1985, Michael Porter, one of the most important American economists, introduced one of his most famous theories: â€Å"The Value Chain†. Through this model is possible to describe an organization like a set of processes. Precisely nine processes divided in five primary activities and four support activities that help the business to gain its competitive advantage. The primary activities are composed by â€Å"Inbound Logistics†, â€Å"Operations†, â€Å"Outbound Logistics†, â€Å"Marketing Sales† and â€Å"Service†, whileRead MoreCompany Profile Of Tesla Motors1364 Words   |  6 Pages History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech â€Å"Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone can

Gender Equality in International Business - 848 Words

In past experience, through travels outside of the country for business relations it was discovered very early on that most cultures will respect fairness and tolerance, but each to a different degree. American women in managerial positions have had to struggle to find ways to be effective in cultures where their authority and credibility are not traditionally the norm. Perhaps it was the value of fairness that clashed with tolerance or respect for diversity on this particular business trip to Japan over 10 years ago. However, even if there was an underlying agreement on such values, in this particular scenario these values were prioritized differently among the two different cultures and might have been expressed different for that†¦show more content†¦Furthermore, under the circumstances of intense competition and the need for expediency, the women were advised to do what ever was in the best interest of the company, which forced them to sit along the side lines as observe rs through most of the trip. The women did not attend meetings even though they were highly trained and in some cases more qualified than their male counterparts. The women were not invited to dinner engagements to discuss business affairs, and nor were they invited to attend recreational activities outside of the office with other business partners while on this trip. Although disappointing, the trip was not without some success as the men were able to accomplish the company’s goals. However, her male counterparts took all the credit for her hard work, with very little ever being said about what she had done to help them achieve the company’s objective. The companies response to this dilemma, however, was expected and in a way understandable at the time. Mostly because she knew that laws in other countries and norms were not always well defined, and it was evident that conflicting priorities were going to arise as they traveled from culture-to-culture. But what bothered her was the impression that corporate inadvertently overlooked the ethical elements of this business decisions, or worse still, choose to ignore it. Moreover, it was determinedShow MoreRelatedEconomic and Social Progress in Canada1720 Words   |  7 Pagessuffrage, women have made tremendous economic and social progress in Canada. Canada has been called a world leade r in the promotion and protection of womens rights and gender equality, (Foreign Affairs and International Trade Canada). 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Bartolomé de Las Casas Human Rights Missionary Free Essays

Bartolome de Las Casas was one of the pioneers and a champion of human rights in the most critical period of history. The context of his presence needs a deeper understanding. The Spanish Inquisition or the Crusades were ‘justified’ as a sanction granted by God. We will write a custom essay sample on Bartolomà © de Las Casas Human Rights Missionary or any similar topic only for you Order Now The natives were seen as uncivilized beings and the only way to ‘tame’ them was by using brutal force. The genocide of the natives by the Spanish Inquisition resulted in many tribes erased without a trace. The natives referred by Bartolome da Las Casas were only to name a few. The significance of Las Casas was his ability to push the law and have many inhuman authorities removed from the Council. Under such pretext, it would be unfair to use modern day judgment to criticize Las Casas. This paper establishes that Las Casas, given his time that he lived in and the kind of family that he was raised in, was justified in his manner of referencing to the natives. The world has not become a better place and our modern understanding of human rights and the violation of human rights, at least as expressed by the UN stems from the views of Las Casas. The historical context explicitly implies that Las Casa himself was from an upper class family who then later had the power to negotiate in favor of the natives. Las Casas was himself ‘gifted’ with Juanico, a Taino youth for a servant when he was a little boy. So for a man of his stature who belonged and had the ‘luxury’ of the oppressor, was willing and believed he could stop the evil. He had the ear of the courts who were the decision makers. Although his supplications were met with heavy criticism, he was determined to stop the brutality towards the natives. As far as the wealth was brought in, and exhibited in Spain from the New World, people were drawn towards it and were completely blind to the atrocities committed by them, and to make things worse, they were all done in the name of religion. Under such pretext who would have been a better person to condemn than a seminarian. The setting is a world where the masses are mesmerized by wealth and are willing to do anything to get their hands on it. This very thought and behavior is against the very religious belief that the colonizers practiced to massacre the natives. Hence it is understandable if Las Casas is isolated in terms of being the only person who despite his disposition took the risk of condemning and putting his own life on the line to speak for the voiceless. Over and over the attitude of Las Casas is focused only on his description of the natives, whose plight is all the more pitiful, because of the brutal behavior of the colonizers. When he is describing the natives as gentle beings, it highlights their state of helplessness in comparison to the beastly behavior of the colonizers. God has created all these numberless people to be quite the simplest, without malice or duplicity, most obedient, most faithful to their natural Lords, and to the Christians, whom they serve; the most humble, most patient, most peaceful and calm, without strife nor tumults; not wrangling, nor querulous, as free from uproar, hate and desire of revenge as any in the world. . . . From a seminarian perspective, the natives are the humble sheep possessed of Christian virtues and the sinners are the Christian colonizers. The description of the natives is in stark contrast to the description of the colonizers. The Christians, with their horses and swords and lances, began to slaughter and practice strange cruelty among them. They penetrated into the country and spared neither children nor the aged, nor pregnant women, nor those in child labour, all of whom they ran through the body and lacerated, as though they were assaulting so many lambs herded in their sheepfold. Hence Las Casas urge to take up the cause of the voiceless natives to the highest authority possible, the royalty, portrays him as a humanitarian by nature and an un-ordained advocate of human rights. It is true that he suggested to bring slaves from Africa as opposed to making slaves of the natives, but he later repented when he saw that the treatment of the slaves were just as bad. He later regretted when he had to witness the cold blooded violence that the Africans were subjected to, and repented. Though his repentance had no impact on the brutal nature of the colonizers, he is the only one of his time publically known to have repented without himself having inflicted any pain on any human being. The rest of the inquisitors took pride in what they did. In a world where the natives and Africans were seen as deformed or incomplete or uncivilized human beings, Las Casas addresses them as ‘people’. Bartolome de Las Casas reports first hand of the cruelty in its raw graphic nature to evoke sympathy in the eyes of the decision makers. For most part colonizers have been successful in erasing the past of the colonized but Las Casas did not let that happen. It is his record of what he witnessed that makes a significant mile stone in the history of human rights. Among these gentle sheep, gifted by their Maker with the above qualities, the Spaniards entered as soon as soon as they knew them, like wolves, tiger and lions which had been starving for many days, and since forty years they have done nothing else; nor do they afflict, torment, and destroy them with strange and new, and divers kinds of cruelty, never before seen, nor heard of, nor read of. . . . . The Language used to describe the native is a surface level issue given the fact that Las Casas was an ordained priest and a colonist. But he set himself up as an example by denouncing encomienda. He also suggested peaceful co-existence between colonists and the natives which was implemented and successful until the colonizers could not refrain from provoking the natives. Hence it is completely unfair to overlook all of Bartolome de Las Casas efforts towards safeguarding natives over words that depict them as inferior to the Europeans. Had Las Casas not spoken for them, more people would have fallen victims to the genocide. It is not the language but the content of the text that should be the focus, since it is filled with compassion and evokes sympathy through the painful description of torture. Also, his life was constantly under threat yet he was willing to walk the line for the cause he believed in, until the massacre stopped. Bartolome de Las Casas, can be isolated for his efforts to stop human rights violation but not to be judged over the language he used. He could be given the benefit of doubt that he used humble descriptions to invoke sympathy from a prejudiced court. Works Cited American Taino, Commentary from the perspective of a American Latino. http://americantaino. blogspot. com/2007/10/bartolom-de-las-casas-witness-to-evil. html How to cite Bartolomà © de Las Casas Human Rights Missionary, Papers

Rin detergent positing or repositioning free essay sample

Case describes the introduction of Rin laundry detergent bar of lever Brothers Pakistan Limited. In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product. General Manager Mustafa anticipated that it may be because of the vague advertisement and blue color associated with the bar. The problem may be the advertisement of Rin which portrays it as better than laundry soap so customer relates Rin from dish wash (which is considered superior product in the market). Then in June 1986 Rin was re-launched to focus on the target group where in a new advertisement campaign was started and resizing of the product was done. Mr. Mustafa now realized that despite of achieving the satisfactory sale in 1988 Rin was primarily perceived among the customer as dish washing soap not as a laundry detergent bar. Research Bureau of Lever in 1988 had shown that approximately 65 % of the respondents (half of them were regular Rin customer) used the product for dish wash instead of laundry. We will write a custom essay sample on Rin detergent positing or repositioning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The decision problem before the Manager Mustafa was how to position Rin in the Pakistani market to build long term brand loyalty as well as a profitable business for the Levers. Rin was a non-soap detergent bar and a fabric washer that gives consumers a superior cleaning power with much less effort than other laundry bars in the market. But the main sales are coming from dish wash segment which shows that dish wash segment is easy to penetrate. Customer in this segment could be attracted towards a good product if the product delivers requisite value at appropriate price. Establish Rin as fabric washer and launch other variant of Rin bar in the dish washing segment is the best option as it will allow levers to enter in niche segment (NSD bar) and in long term will certainly give the advantage of early bird. This segment have small base now but is growing at rate of 29% and Rin is the only brand selling in this segment, so it must adhere to the this market and make its stronghold in due course with little change in the look of the wrapper and advertisement of the product . On the same time the market now can be captured through dish washing segment. Rin already tried to enter this segment with liquid wash but failed. The market is not yet very matured of the liquid wash. It is good that Rin discontinued liquid wash because launching two niche products can put extreme constrain on the finances of the company. So now Rin should launch the dish washing bar which will cost less than Rs 25(after reduction of 33% variable cost) to penetrate the market and make a stronghold of the brand in the mind of people of Pakistan. Such strategy will require the restructuring of the product line but will result in better market penetration and creating value for the customer. Hence in long term Rin with fabric as well as dish wash will lead to the creation of loyal customer. Situation Analysis: In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product. General Manager Mustafa anticipated that it may be because of the vague advertisement and blue color associated with the bar. The problem may be the advertisement of Rin which portrays it as better than laundry soap so customer relates Rin from dish wash (which is considered superior product in the market). Then in June 1986 Rin was re-launched to focus on the target group where in a new advertisement campaign was started and resizing of the product was done. Mr. Mustafa now realized that despite of achieving the satisfactory sale in 1988 Rin was primarily perceived among the customer as dish washing soap not as a laundry detergent bar. Research Bureau of Lever in 1988 had shown that approximately 65 % of the respondents (half of them were regular Rin customer) used the product for dish wash instead of laundry. In Pakistan market non shop detergent bar was a niche product and Rin was the only NSD bar in the market in 1988. This segment was growing at the rate of 29% which is phenomenal growth rate for a niche product. The target segment in this case is the fabric wash market and point of difference is the non detergent bar quality of Rin. Main competitor in this segment is laundry soap which covers 93. 9% of the market. In non soap detergent segment lever has two products namely Surf and Sunlight which covers the 50% of NSD powder but in laundry soap market it does not have any offering. On the other hand in dish wash segment where the Rin is selling unintentionally is dominated by hard soaps. Bars consist of only 12% of the dish wash market. Due to its blue color and price, Rin was perceived by customers as the dish washer. Priced at around Rs 22. 5 to 24. 2 Rin is considered as low price product in dish washer segment . This is the indication that Rin has potential opportunity of launching product in this segment. Decision problem: The decision problem before the Manager Mustafa was how to position Rin in the Pakistani market to create demand for the niche product Rin, NSD bar and build long term brand loyalty as well as a profitable business for the Levers. Alternatives available to Rin. Rin as fabric washer and launch other variant of Rin bar in the dish washing segment: Since Rin is an international brand of Lever so positioning it as a dish washer in Pakistan will not create a good brand image in long term. Hence Rin should focus on building its image as a non detergent bar in fabric market. At the same time it must tap the potential of the dish washing market by introducing a variant of Rin with some modification.   Rin as Fabric and Dish washer – Focus on main segment and let the revenue come from secondary segment that is dish washing segment. Rin as Dish washer –Since it is easy to penetrate the dish washing segment and Rin has made significant hold by the amount of sales in dish washing segment. So reposition Rin as dish washer. Rin as fabric washer – Position the brand in fabric segment only. Take the necessary steps in terms of advertisement for the market penetration of the product. Marketing plan for implementation of alternatives. Rin as fabric washer and launch other variant of Rin bar in the dish washing segment: Positioning: Introduce two variants of Rin in the market one as NSD bar for fabric and second as dish washer. Target segment will be two different sections of the market and consumers are not left in confusion. Advertisement: Both the product should be easily differentiated in color and looks. The dish washer should be wrapped in the blue color wrapper while fabric soap should be wrapped yellow color rapper with a slight tint of blue. Even the advertisement plan for both should be different. For dish washer it should target the better quality, low price and can wash more number of dirty dishes than hard soap and other bars. On the other hand for fabric washer it should target the fact that it gives consumers a superior cleaning power with much less effort than other laundry bars in the market. The advertisement must be endorsed with some well known female personality. Finance: For fabric cleaning NSD bar it must not reduce the price. As NSD detergent is selling between Rs 20-48 per kg and have grabbed 5. 5% of the market share and growing at 12 % rate similarly NSD bar will also gain its hold in the market in due time. For dish washer it should remove the wash ingredient which will reduce the variable cost by 33% thereby reducing the price of the final product. By the time fabric wash is not attaining the required popularity the revenue will come from the dish washer. Additional costs will born by the company in retailing both variant and packaging for both variants. Heavy increase in expenditure in the form of advertisements and sales promotional campaigns is required if Rin will go for launching two different product. Distribution: During the trade promotional offers when distributers get additional 8% of margin (by getting 1 bar free on purchase of 12 bars) sale of Rin rises to 40 to 60 % while such increase in not registered in giving discount to the consumer directly. So Rin should target to give more margins to the distributer than its competitor. Rin should incentivize the distributors to promote its product by keeping it appropriately. 2. Not do anything and let Rin sell as a fabric as well as dish washer – Positioning: This will help in increasing the customer base without doing much alteration in the product. This will increase the sale and make a point of difference as Rin will be a universal washer may be fabric or dish washer. So this will cater to the primary need of the company to penetrate the market as fabric washer and secondary need to address the sale issue which will come mainly from dish washing segment. Finance: The actual sale in 1988 increased from the targeted sale by 19% which is generating 8% PBT (profit before tax). Additional cost will be incurred in more rigorous advertisement, other promotional activity and giving more incentive to distributers. Distribution: Same as in option 1 3. Rin as Dish washer Positioning: Reposition Rin as a dish washer and not as a fabric washer. Target the ‘actual’ customer, instead of the intended one. Advertisement: Five years of promotional activities failed to make much impact on the public so launching the new add where Rin is portrayed as a dish washer and compared with the hard soaps and bars will be launched. Finance: All the cost expanded till yet on promotion of Rin will become sunk cost and launching of new product will be undertaken. The cost of bar will be less as the fabric washing ingredient will be removed which will decrease the variable cost by 33%. Additional cost on new packaging and advertisement will be incurred. Distributer: Since the product will cheapest in category so the present margin will be sufficient enough for the required sale. The money instead should be invested on the advertisement of the product to make Rin a household name. 4. Rin as fabric washer Positioning: Positioning the product as a fabric washer only. Since it is a niche product it will take time to penetrate the market. Rin should stick to the aim of selling only the fabric wash and in the way the secondary selling will take place at its own pace. Advertisement: The message of Rin as a new and block blustered product should be properly conveyed to the customer. †You get much more out of Rin than you pay for† leaves customer in doldrums as it is a fabric washer or a dish washer. The look of the product must be changed with yellow cover so that it must not be confused as dish washer. Finance: The product will be same so some additional expenditure on packaging is required and more clear advertisement to target the customer will be mandatory. Distribution: The distributer margin must be increased than all other competitor in the fabric wash segment. The retailers must be sensitized to keep the product in the appropriate shelves with the other fabric washers. Establish Rin as fabric washer and launch other variant of Rin bar in the dish washing segment is the best option as it will lead to enter Rin in niche segment and in long term will certainly give the advantage of early bird. This segment have small base now but is growing at rate of 29% and Rin is the only brand selling in this segment, so it must adhere to the this market and make its stronghold in due course with little change in the look of the wrapper and advertisement of the product which is shown in the exhibit. On the same time the market now can be captured through dish washing segment. Rin already tried to enter this segment with liquid wash but failed. The market is not yet very matured of the liquid wash. It is good that Rin discontinued liquid wash because launching two niche products can put extreme constrain on the finances of the company. So now Rin should launch the dish washing bar which will cost less than Rs 25(after reduction of 33% variable cost) to penetrate the market and make a stronghold of the brand in the mind of people of Pakistan.